Microsoft Advertising MCP pilot
Microsoft Advertising documented an MCP setup guide and an open-pilot endpoint using Azure AD OAuth. Microsoft's 17 Jun 2026 blog calls the pilot read-only. Get MCP Ads does not ship Microsoft Advertising tools: OAuth exists in the dashboard, the tool set does not. That soon row is not their MCP. Live sources here are 6 other platforms.
By The Get MCP Ads teamPublished by BENLY HLG30 Aug 2026
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Each one opens that assistant with this URL and asks it for a summary.
Key takeaways
- Microsoft's official MCP is documented on Microsoft Learn, with AAD OAuth and a partner.api.bingads.microsoft.com endpoint.
- Microsoft's 17 Jun 2026 announcement describes the open pilot as read-only access to live campaign data.
- Get MCP Ads does not ship Microsoft Advertising tools. OAuth exists; tools do not.
- Our dashboard soon row is not their MCP. Do not treat a Bing badge here as Microsoft's server.
- What this gateway ships instead: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4.
- There is no X Ads source on this gateway either, and no tools for it.
What did Microsoft document?Link to this section
Microsoft Learn's MCP Server Setup Guide walks Azure AD app registration and connecting Copilot Studio, GitHub Copilot in VS Code, ChatGPT and Claude. The documented server URL is partner.api.bingads.microsoft.com with toolSetNames=OpenBeta. Auth is Azure AD OAuth. Microsoft's 17 Jun 2026 blog calls the open pilot read-only access to live campaign data.
- If the job is Microsoft Advertising MCP, follow Microsoft Learn and use their endpoint.
- If the job is the six live sources we ship, paste the Get MCP Ads URL into your MCP client.
- Do not wait on our soon row for Microsoft tools. They are not shipped.
- Do not confuse our Bing OAuth with Microsoft's official MCP grant.
Primary pages: MCP Server Setup Guide learn.microsoft.com/en-us/advertising/guides/mcp-setup, the endpoint https:/ partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta, the 17 Jun 2026 blog www.about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone, and the product page about.ads.microsoft.com/en/solutions/technology/mcp-server. ChatGPT copy on Learn uses a shorter /vnext URL without the toolSetNames query; this article quotes both only as Learn prints them. Learn's sample prompts are read-shaped (customers, user information).
This article does not invent a Microsoft tool count; Learn's setup page does not print one. If that changes, it will change on Microsoft's pages first, not on our soon badge. The product page describes conversational insights and campaign audits. Treat those as Microsoft's claims about Microsoft's server.
Is that the same as Get MCP Ads' Microsoft row?Link to this section
No. Microsoft Advertising on this product is soon: OAuth exists, tools do not, so nothing is exposed to the assistant. That is not Microsoft's open-pilot MCP. We do not proxy their endpoint. An assistant connected here cannot call Microsoft Advertising tools, because the catalogue has none.
Microsoft official MCP versus this gateway
| Microsoft Advertising MCP | Get MCP Ads | |
|---|---|---|
| Status | Open pilot, documented on Learn | Soon: OAuth exists, tools do not |
| Endpoint | partner.api.bingads.microsoft.com ... OpenBeta | mcp.getmcpads.com/mcp (no Bing tools) |
| Auth | Azure AD OAuth, as Learn documents | OAuth 2.1 + DCR to this gateway |
| Writes | Announced as read-only at open pilot | No Microsoft tools to write with |
| Other sources on that URL | Microsoft Advertising | Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4 |
Showing Microsoft in the dashboard without the honest sentence, tools do not, would imply a catalogue we do not ship. The live sources remain Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, GA4 and Search Console. Connecting Bing OAuth here expecting tools to appear is a wasted grant. See One MCP URL for six live sources.
Is Microsoft's MCP read-only?Link to this section
Microsoft's 17 Jun 2026 blog describes the open pilot as read-only access to live campaign data. Learn's setup guide does not publish a write catalogue on the page we fetched. This article therefore does not claim Microsoft writes. If that changes, it will change on Microsoft's pages first.
Do not pause a Microsoft campaign through this gateway. There is no write tool to call. Do not treat our preview-then-confirm rule as Microsoft's. Preview-then-confirm applies to Meta, Google, TikTok and Pinterest writes we actually ship, on paid plans, absent on Free. Microsoft's contract is Microsoft's. See Pause a campaign from an assistant.
Google Ads, GA4 and Search Console on this URL are live sources with shipped tools. Official Google Ads MCP is a different Google server you self-host. Microsoft's official MCP is Microsoft Advertising. Three products, three catalogues. This gateway's Google sources do not start including Bing because Microsoft launched a pilot.
Can you add both endpoints in one client?Link to this section
Yes, as two connectors, with two OAuth systems: Azure AD for Microsoft, OAuth 2.1 with dynamic client registration for Get MCP Ads. They do not share tokens or allowlists. Adding Microsoft's server does not create Bing tools inside this gateway. Adding ours does not proxy Microsoft.
A desk that buys Microsoft and Google will hold both. That is correct. What is incorrect is waiting on our soon row. There is no X Ads here either; X launched its own Ads MCP, covered separately. Soon for Microsoft and absent for X are different states, and neither is a shipped tool list. Do not tick either as if it were Meta.
Official X is X Ads MCP vs Get MCP Ads. Official landscape is Official ads MCPs compared. Pricing on this product does not sell Microsoft tools, because we do not ship them.
When should you not use this gateway for Microsoft Advertising?Link to this section
Always, today, if the job is Microsoft Advertising tools. Use Microsoft's pilot. We have none. Also skip this gateway if you connected Bing OAuth here expecting tools to appear, or if you need X Ads. There is no X Ads. Our OAuth exists; our tools do not.
- Always, today, if the job is Microsoft Advertising tools. Use Microsoft's pilot. We have none.
- If you connected Bing OAuth here expecting tools to appear. They do not.
- If you need X Ads. We do not ship that either.
If the job is the six live sources, paste the hosted URL and ignore the soon badge. If the job is Microsoft, follow Learn. If the job is both, use two connectors. Do not ask this gateway for Bing campaigns and treat a refusal as a glitch. The refusal is the catalogue being honest.
Questions
Answered in one paragraph each
Keep reading
Spec
- Product
- Get MCP Ads
- Category
- hosted MCP gateway
- Protocol
- MCP (Model Context Protocol)
- Live sources
- 6: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4
- Auth
- OAuth 2.1 + dynamic client registration
- Transport
- HTTPS, streamable HTTP
- Endpoint
https:// mcp-review. getmcpads. com/ mcp - Account access
- ticked-account allowlist, checked server-side
- Microsoft Advertising on this gateway
- Soon: OAuth exists, tools do not
- Official Microsoft endpoint
https:// partner. api. bingads. microsoft. com/ ext/ mcp/ vnext?toolSetNames=OpenBeta - Official auth
- Azure AD OAuth, as Learn documents
- Pricing
- Free 0 (1 ad account, 1 seat, 200 tool calls per period, read only). Pro 39 per month. Team 99 per month. Agency 199 per month.
Sources
- MCP Server Setup GuideMicrosoft Learn · 2026learn.microsoft.com/en-us/advertising/guides/mcp-setup
- Building a new AI economy that creates value for everyoneMicrosoft Advertising · 2026-06-17www.about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone
- Microsoft Advertising MCP serverMicrosoft Advertisingabout.ads.microsoft.com/en/solutions/technology/mcp-server
Who wrote this
Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data.
This page as Markdown: /articles/microsoft-advertising-mcp.md. Every page under /articles answers to Accept: text/markdown as well.