Official ads MCPs compared
Five official ads MCPs are real in 2026: Google self-hosted with 3 read-only tools, Meta hosted at mcp.facebook.com/ads, TikTok with two URLs, Microsoft in open pilot, X at ads-api.x.com/mcp. Get MCP Ads ships none of X or Microsoft tools. It ships 6 live sources on one hosted URL, with a ticked-account allowlist.
By The Get MCP Ads teamPublished by BENLY HLG30 Aug 2026
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Each one opens that assistant with this URL and asks it for a summary.
Key takeaways
- Google official: 3 read-only tools, pipx or your Cloud Run, no Google-hosted URL.
- Meta official: hosted at mcp.facebook.com/ads, Meta only, seven tool categories on the 14 Jul 2026 overview. No tool count on that page.
- TikTok official: two URLs, around 400 tools flat and around 40 layered, help updated August 2026.
- Microsoft official: open pilot, AAD OAuth, Learn endpoint, announced read-only on 17 Jun 2026. We do not ship those tools.
- X official: 23 tools at ads-api.x.com/mcp, documented at docs.x.com/x-ads-api/mcp. We do not ship X Ads.
- Get MCP Ads ships Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4 on one URL. Pinterest official is an alpha announcement; our Pinterest source is already live.
How do official ads MCPs compare?Link to this section
Numbers below are only those printed on a primary page we fetched. Empty cells are omissions, not zeros. Google is self-hosted with 3 read-only tools. Meta is hosted. TikTok publishes two URLs. Microsoft is an open pilot announced read-only on 17 Jun 2026. X documents 23 tools, 10 of them writes, created paused.
Official ads MCPs, sourced 30 Aug 2026
| Platform | Hosting | Auth (as documented) | Writes (as documented) | Status |
|---|---|---|---|---|
| Google Ads | Self-host: pipx stdio or your Cloud Run. No Google-hosted URL | OAuth 2.0 or service account, plus developer token | Read-only in the current release (3 tools) | Public developer guide |
| Meta Ads | Meta-hosted at mcp.facebook.com/ads | Meta Business sign-in, as Meta documents | Ad creation and management listed in seven categories | Overview updated 14 Jul 2026 |
| TikTok Ads | TikTok-hosted, two URLs (flat ~400, layer ~40) | TikTok for Business, no developer key required per help article | Campaign management listed; exact write rules on TikTok's pages | Help updated August 2026 |
| Microsoft Advertising | Microsoft endpoint, toolSetNames=OpenBeta | Azure AD OAuth | Open pilot announced as read-only (17 Jun 2026 blog) | Open pilot, Learn setup guide |
| X Ads | X-hosted at ads-api.x.com/mcp | OAuth2: ads.read, ads.write, offline.access | 10 writes; campaigns and line items created paused | Documented 21 Aug 2026; X Business posted 21 and 24 Aug |
Primary sources: Google Ads MCP guide developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server, Meta Ads MCP overview developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview and mcp. mcp.facebook.com/ads, TikTok help ads.tiktok.com/resources/help/article/about-tiktok-for-business-mcp-server plus flat business-api.tiktok.com/open_mcp/tt-ads-mcp-flat and layer business-api.tiktok.com/open_mcp/tt-ads-mcp-layer, Microsoft Learn setup learn.microsoft.com/en-us/advertising/guides/mcp-setup, Microsoft blog 17 Jun 2026 www.about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone, X Ads MCP docs docs.x.com/x-ads-api/mcp and ads-api. ads-api.x.com/mcp, X Business launch x.com/XBusiness/status/2090892103077278141 and X Business article x.com/XBusiness/status/2091948801238192296. Pinterest is an alpha announcement on 17 Jun 2026 newsroom newsroom.pinterest.com/news/cannes-2026, not a fifth generally available self-serve URL on that post.
What does Get MCP Ads actually ship?Link to this section
Six live sources on one hosted URL: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4. OAuth 2.1 with dynamic client registration. Ticked-account allowlist, checked server-side including run_tool. Writes preview then confirm, absent on Free. There is no X Ads. Microsoft Advertising is soon: OAuth exists, tools do not. That soon row is not Microsoft's official MCP.
- Read the official row that matches the platform you care about.
- If that row is enough, use the first-party server.
- If the question crosses six live sources, paste the Get MCP Ads URL into your MCP client.
- Never assume this gateway has X Ads or Microsoft Advertising tools.
Google Ads on this gateway is 44 tools (10 write), not Google's 3 official tools. TikTok on this gateway is 58 tools (27 write), not TikTok's around 400 on the flat URL. Pinterest is live here; Pinterest official is alpha without a public URL on the newsroom post. See One MCP URL for six live sources and pricing.
A ticked-account allowlist is the agency control official servers do not share with this product. Connecting an MCC or Business Manager does not expose client accounts until you tick them. See What a ticked-account allowlist is.
Why is Pinterest not a sixth official row?Link to this section
Pinterest announced Pinterest MCP on 17 Jun 2026 with named alpha partners. That newsroom post does not publish a public URL or a tool count, so it is not a self-serve row in the official table. Get MCP Ads still ships a live Pinterest Ads source. Official alpha and our live source are different products.
Putting Pinterest in the official table without a URL would invent a generally available first-party server. This page refuses that. Detail lives in Pinterest Ads MCP: alpha vs live. Pipeboard's homepage on 30 Aug 2026 did not list Pinterest; that sourced difference is in Pipeboard vs Get MCP Ads.
X is in the official table because docs.x.com/x-ads-api/mcp prints 23 tools and ads-api.x.com/mcp. Microsoft is in the table because Learn prints an endpoint and the 17 Jun 2026 blog prints read-only open pilot. Those are primary pages. Pinterest's newsroom post is a primary page that does not print a URL. The difference is the page, not our preference.
Can you run official servers and this gateway together?Link to this section
Yes, as separate MCP connectors with separate OAuth. Official Meta plus this gateway means two Meta-capable paths. Official TikTok flat plus this gateway means two TikTok catalogues. Most desks pick one per platform to avoid two names for one campaign. Cross-platform questions still need one context; that is this URL.
Official X plus this gateway is the correct pair when the book includes X Ads and Google Ads. We do not ship X Ads; X's server does. Official Microsoft plus this gateway is the correct pair when the book includes Microsoft Advertising tools today. We do not ship those tools; Microsoft's pilot does. See X Ads MCP vs Get MCP Ads and Microsoft Advertising MCP pilot.
TikTok's flat endpoint is TikTok's catalogue, around 400 tools at connection per their August 2026 help article. Our TikTok source is counted from our catalogue (58). We do not merge inventories. If you want their 400, use their URL. If you want TikTok next to Google and GA4, use ours.
When should you not use this landscape?Link to this section
Ignore this landscape when you already know the job is one official server, when you need Snap, Reddit, LinkedIn, Amazon or another platform not in this table, or when you need X Ads or Microsoft Advertising tools from Get MCP Ads. We do not ship them. Use the first-party row's primary URL instead.
- You already know the job is one official server. Use that row's primary URL.
- You need Snap, Reddit, LinkedIn, Amazon or another platform not in this table.
- You need X Ads or Microsoft Advertising tools from Get MCP Ads. We do not ship them.
If every client is Meta-only, Meta official is the first-party default. If the book is Google plus Meta plus TikTok plus Search Console, one hosted URL with a ticked-account allowlist is the other shape. Seats and Agency caps live on the pricing page. The agency article walks that ICP without inventing prices.
Questions
Answered in one paragraph each
Keep reading
Spec
- Product
- Get MCP Ads
- Category
- hosted MCP gateway
- Protocol
- MCP (Model Context Protocol)
- Live sources
- 6: Meta Ads, Pinterest Ads, Google Ads, TikTok Ads, Search Console, Google Analytics 4
- Auth
- OAuth 2.1 + dynamic client registration
- Transport
- HTTPS, streamable HTTP
- Endpoint
https:// mcp-review. getmcpads. com/ mcp - Account access
- ticked-account allowlist, checked server-side
- X Ads here
- None
- Microsoft Advertising here
- Soon: OAuth exists, tools do not
- Google Ads tools here
- 44 (10 write)
- Pricing
- Free 0 (1 ad account, 1 seat, 200 tool calls per period, read only). Pro 39 per month. Team 99 per month. Agency 199 per month.
Sources
- Google Ads MCP server: Developer integration guideGoogle · 2026developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server
- Ads MCP Server overviewMeta · 2026-07-14developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview
- About TikTok for Business MCP ServerTikTok for Business · 2026-08ads.tiktok.com/resources/help/article/about-tiktok-for-business-mcp-server
- MCP Server Setup GuideMicrosoft Learn · 2026learn.microsoft.com/en-us/advertising/guides/mcp-setup
- Microsoft Advertising MCP endpoint (OpenBeta)Microsoftpartner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta
- Building a new AI economy that creates value for everyoneMicrosoft Advertising · 2026-06-17www.about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone
- X Ads MCPX Developer Platform · 2026-08-21docs.x.com/x-ads-api/mcp
- X Ads MCP endpointXads-api.x.com/mcp
- X Business launch postX Business · 2026-08-21x.com/XBusiness/status/2090892103077278141
- X introduces Ads MCPX Business · 2026-08-24x.com/XBusiness/status/2091948801238192296
- Pinterest's new AI tools for the discovery eraPinterest Newsroom · 2026-06-17newsroom.pinterest.com/news/cannes-2026/
Who wrote this
Written by the team that ships Get MCP Ads, the hosted MCP gateway this page describes. Every count on the page is read from the tool catalogue rather than typed out, so it cannot drift from what the gateway serves. BENLY HLG publishes the site; Get MCP Ads is a separate product from Benly and does not read Benly data.
This page as Markdown: /articles/official-ads-mcp-landscape.md. Every page under /articles answers to Accept: text/markdown as well.